Laona Heights Sugar River Colored Sands Sugar River Two Rivers Ferguson Hartley Memorial Trask Bridge Four Lakes Pecatonica River Pecatonica Wetlands Crooked River Grove Creek Seward Bluffs Klehm Forest Preserve Severson Dells Fuller Memorial Cedar Cliff Indian Hill Hinchliff Memorial Kilbuck Bluffs Trailside Kishwaukee Gorge South Kishwaukee Gorge North Rockford Rotary Kishwaukee River Oak Ridge Blackhawk Springs Deer Run Espenscheid Memorial McKiski County Line Kieselburg Roland Olson Stone Bridge Clayton Andrews Ledges Hononegah J. Norman Jensen Millrace Isle Macktown Atwood Homestead Forest Preserve Headquarters

New Look. New Vision.

Our agency has been in transition since the Winnebago County voters elected a separate governing board in 2010. New governance structure, new Executive Director and a new strategic plan completed in 2013 call for an updated identity. In February 2014, the Board of Commissioners voted to change the name from Winnebago County Forest Preserve District to Forest Preserves of Winnebago County.

 

One of the objectives identified in the 2012 strategic planning process was to strengthen the forest preserves’ identity by building public recognition through a visual identity that is distinctive from other environmental and outdoor recreation entities. Marketing staff set out to build a distinctive, bold, memorable visual identity for the Forest Preserves of Winnebago County by developing a new logo that would be fresh and relevant to 21st century audiences, but remain true to the historic purpose for which we were created. The brand vision of the Forest Preserves of Winnebago County is built around creating a top-of mind identity as the trusted steward of Winnebago County’s natural heritage.

 

This new logo, to be publically unveiled on October 11th, is a major piece of the rebranding process that will be implemented throughout 2015 and beyond. The new name, logo and other visual elements will be applied to public communication pieces in phases.  A new web site address is also part of the new deal.  You can now find us at winnebagoforest.org.  We welcome your input and participation as we continue to evolve to be an agency that is relevant and responsive to 21st century needs and challenges.